There is no universal ICP for the financial consulting industry, so you must analyze data to create an ICP that is tailored to your own marketing strategy. To help you gain insight into your customers' demographics, needs, and challenges, use our list of top questions.
Top Questions to Compile an Ideal Client Profile
Creating an ideal client profile (ICP) is an important step in adjusting your marketing and lead generation tactics. By understanding the unique traits of your ideal customer, you can focus your campaigns and budget more effectively on potential clients who are more likely to convert.
