As an appointment-based business, smooth scheduling is critical to your functioning and revenue generation. Automating these processes with appointment scheduling software is key to enhancing your operational efficiency, satisfying your clients, and retaining them. It also helps you gain a competitive edge for your business and improve your bottom line. Read our article to learn how exactly scheduling software can help you improve revenue.
#1 Lower operational costs
When you’re looking for ways to reduce operational costs, appointment scheduling software may appear to be a good solution. It requires careful attention and loads of time to schedule appointments over the phone or in person and keep schedules accurate and up to date. Besides, you not only have to hire an employee for communicating with customers but also need to handle a long list of tedious and time-consuming tasks such as payments, calling or texting clients to remind them about appointments, and ensuring staff availability.
With proper scheduling software, this whole process can easily be automated. Clients can book appointments on their own for available dates and times without needing to reach you within working hours, and automated reminders can notify them about upcoming meetings.
Reliable scheduling software can reduce your staff’s workload and optimize your staff’s time. Therefore, your staff can focus on their direct responsibilities to bring more revenue for your business.
#2 Keep track of clients
Scheduling appointments by phone takes lots of time and causes inconvenience for clients, as they need to book meetings during your work hours. With scheduling software, clients can book meetings at a time that’s most convenient for them ‒ even at midnight or on a public holiday. That means they’ll most likely book more appointments than they would over the phone.
Another great benefit of scheduling software is that multiple clients can book meetings simultaneously from anywhere in the world. Besides, they can book appointments using any internet-connected device (desktop, smartphone, tablet). Flexible booking options enable you to attract more clients, retain them, and consequently earn more revenue.
#3 Fewer no-shows
Client no-shows can harm your business. There can be various reasons for clients to miss scheduled appointments. However, one of the most common is that they simply forget. This causes monetary losses for businesses. A solid booking tool with automated appointment reminders can significantly reduce client no-shows and consequently bring more money to your company.
According to recent research by GetApp,
Another effective strategy to reduce no-shows is establishing refund rules for last-minute cancellations. When clients are aware of your cancellation policy, they’re more likely to show up. This option ensures you get paid fully or partially for the time you could have dedicated to another client. To set a cancellation fee, consider what an appointment cancellation costs your business and add overhead costs that reflect your monetary losses.
By requiring prepayment for appointments, you incentivize your clients to show up. You can require either full or partial prepayment. Establishing a prepayment policy can help you reduce your cancellation rate and cover costs associated with last-minute cancellations.
#5 More sales opportunities
While offering services over the phone or in person, cross-selling and upselling are effective practices to entice your customers with extra options. An easy-to-use booking platform that makes all services available to your clients will allow them to discover services they might like to purchase and encourage them to book extra services along with their appointments.
#6 More clients through more promotional channels
Some booking tools can integrate with various communication channels (social networks, websites, email, blogs, etc.), allowing customers to book appointments directly from the point of communication through live widgets. This helps you increase your company’s visibility and attract more clients. Scheduling software with an integrated booking widget can help businesses improve revenue.
According to a report by GetApp,
Social media is one way to attract new customers.
Integration with social media is especially helpful if you have no company website yet. Just place a widget on your social media profile so your clients may make appointments at a convenient time. A live widget allows one-touch access to a booking panel, shows available dates and time slots, and requires no extra communication. Besides, it helps to significantly reduce human error that often occurs while booking over the phone or in person.
Consider these thought-provoking statistics on social media marketing:
- 54% of users explore social media to learn about products according to a study by GlobalWebIndex.
- 73%t of marketers claim their efforts to promote through social media marketing have been beneficial according to the 2019 State of Social report by Buffer.
- 60% of Instagram users claim they learn about new brands on Instagram in a 2015 Instagram user survey.
Proper scheduling software with integrated live widgets can help you add convenience for your clients, make them your steady customers, increase the number of bookings, and consequently earn more revenue.
#7 Data-backed insights
No matter what your business deals with, clients tend to demand an increasingly personalized experience. Data collection helps you ensure this personalization. Information about where your clients are from, how old they are, what problems they have, why they need your services, etc. is hard to know without collecting data in scheduling software.
With a proper online scheduling tool, you can collect and maintain all customers’ appointment history and information in one place. This will enable you to offer better service and adjust your marketing campaigns to your clients’ expectations and needs. Reports with client data can help you make better decisions to generate more revenue.
Many scheduling solutions allow you to share client testimonials about your company. Mentioning words of your current and previous clients helps you generate loyalty and acquire new clients.
According to a report by Testimonial Engine,
Collecting feedback from your clients is an effective way to analyze your work and improve the customer experience. Consequently, you can get more satisfied clients who will likely use your services again, recommend you as an expert, and consequently bring more money to your company.
With a proper scheduling solution, you’ll be able to streamline your scheduling process and enable your customers to book and rebook meetings easily. This will lead to more happy (and returning) clients, increasing your revenue.
To learn more about how ExpertBox can quickly help improve your business’s revenue, book a FREE demo.